Your lore,
in motion.
Lore is what your company knows. Lores is a production studio run entirely by AI, built to grow your sales, revenue and following. Thirty professional films a month for your social channels, in your brand.
What a company knows and passes on: its guides, its rules, how its product works.
Every company has lore. Most of it sits in pages nobody reads, while your buyers scroll past. Lores turns it into a film a day.
Thirty films a month, all in one brand.
The right story, in one recognisable look, every day.
From what your business knows to a film your buyers see every day.
Scroll to run the press. What your business knows goes in at the left, and thirty films a month come out at the right.
Read
Lores reads your site, your offers and your numbers, and the brand behind them: palette, type and tone.
why it mattersThe films are about what you sell, not general advice.
Story
One film, one thing a buyer needs to know before they buy. A hook, a build and a landing, written from your material.
why it mattersA viewer who understands the offer is closer to taking it.
Brand
Every film is printed from one plate: your design system. Your colours, your type and your motion in every scene. No templates, no stock footage.
why it mattersOne look, every day, is how a feed comes to recognise you.
Voice and score
Natural narration in English or Hindi, timed to the scenes, with an original score underneath.
why it mattersA film that sounds finished is watched like one.
Check
Every figure is checked against its source and every scene is inspected before a film leaves the press.
why it mattersA wrong number costs trust. A right one, every day, builds it.
Deliver
A 1080p master, vertical or wide, with timed captions. One film for each day: thirty a month, ready for Instagram, YouTube, LinkedIn and X.
why it mattersThe business that shows up every day is the one buyers remember.
Every figure in a film comes with its source.
Change the figure on the page. Watch it travel into the script and onto the frame.
Customers finish onboarding faster with us.
“Customers finish onboarding three times faster.”
An illustration with an example page. The films and their sources are on the work page.
What arrives with every film.
Four things, every time.
Best for businesses that sell through what they know.
Three kinds of business it fits best.
Not the right fit for a one-off brand film, live action or character animation.
Films delivered for customers, and demonstration films made from companies' public pages and documents: wide and vertical, English and Hindi.
The other ways to get this made.
When the job is a month of social video, not one film.
Plans by volume, starting at thirty films a month.
Choose by who you are and how often you publish.
Daily
start here- One brand, one design system
- Up to 90 seconds each
- Vertical or wide
Growth
- One brand, one design system
- Up to 90 seconds each
- Vertical and wide
Portfolio
- A design system for each brand
- Up to 90 seconds each
- Vertical and wide
Newsroom
- Made from your articles and lessons
- English and Hindi
- Vertical and wide
Fair questions, plain answers.
What buyers ask before they get in touch.
Is this made by AI?
Yes. Lores is run by AI from the first read to the final render. What makes it a studio and not a generator is the checking: every figure is tied to its source, every scene is inspected as a still before the film is rendered, and the finished film is reviewed before it reaches you.
Will this grow our sales?
It is built to. Each film explains one thing your business knows, clearly enough to earn a follow, a visit or a sale. We do not promise a number, because your offer, your price and your market decide that too. What we commit to is thirty professional films a month, in one brand look, with every figure checked, and a first film free so you can judge the work before you commit.
What does it cost?
Plans start at thirty films a month and go up by volume. The price depends on the plan, film length, languages and how many brands you run. Tell us about your business in the form and we reply with a plan within one business day.
Couldn't we make these ourselves with Claude or ChatGPT?
You can make one. The work is the rest: reading the business, holding one design system across every film, and checking every figure and every scene, with nobody on your team giving up hours to it. One film made alone is achievable. Thirty a month that all look like one brand is the work. The fair test is to make one yourself, take our free first film, and compare the two and the hours.
How do you keep it accurate?
The script can only use what your page says. Each claim and number keeps a link to where it was found, and you receive that source list with the film. If your page is wrong, tell us and the film is re-rendered.
Will it look like our brand or like a template?
Like your brand. Lores reads your palette, typefaces and tone from your site and draws every scene for your story. There are no templates and no stock footage. Your brand system is saved, so the second film starts from the first.
What happens when our numbers or rules change?
Send the change. The same film is rendered again with the new figure, text or screen, and keeps its design, voice and score. Updates are included in every plan.
Who owns the films?
You do, with full commercial rights. Use them on your site, in your help centre, in sales decks or in ads.
Do you train AI on what we send?
Yes, and we would rather say so here than in small print. Material sent to Lores is used to train Lores' own models, which is how the films get better and the price stays low. Several AI providers, including Google Gemini, OpenAI, Qwen, Higgsfield and Kling, process it to make your film. What you send is deleted within 90 days. The privacy policy has the detail.
Which languages?
The films on this page are in English and Hindi. Tell us the language you need when you send your page.
What do you need from us to start?
A link. A brief helps if you want a particular audience, length or lead claim, but it is optional.
What happens to your material.
Four facts, stated plainly.
See your first film before you pay anything.
Up to 90 seconds. No card.
A film or update lost to our system's failure.
The films you have stay yours.
Tell us about your business. We take it from there.
- Tell us what you sell and where you post.
- We read your site and reply within one business day.
- Your first film, up to 90 seconds, is free. No card.